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Companies are scrambling to decode the Indian consumer. Nestlé sells more packaged foods than any other firm in India. On July 30th Nestlé India reported a 20% increase in total sales, to Quantum physics has proven that all matter at the subatomic level exists in wave form, and that matter only appears solid when we, as the observer, use our senses to decode and perceive the wave patterns in space and time. Significantly, thoughts, especially concentrated thoughts, also form measurable wave patterns.